EVENT STRATEGY & HOSTING

​

I can offer support in the creation and co-ordination of event strategic planning in any of the following areas in collaboration with internal leaders:​

• Market Insights & Situation Analysis - audience analysis, previous results/learnings, market analysis, competitor benchmark, opportunity/risk analysis 

• Event Positioning - value proposition, brand identity & values, vision/mission, growth strategies, levels of service, objectives, target group strategies

• Hosting - hosting requirements & dependencies, bidding process, governance, organisational structure 

• Operating plan - Operating model, central policies, systems & processes, financial planning & management, reporting & evaluation, roadmap

​

​

COMMERCIAL STRATEGY & SALES

​

From developing commercial strategy to creating rights packages, I can help with a range of services to drive long-term value for your partnerships, including:

• Strategic planning to drive sustainable business growth (maximise revenue : optimise costs)

• Development of new rights & activation concepts (that deliver through the user journey)

• Re-imagined rights packaging - category or brand specific (that deliver ROO/ROI) 

• Digital rights expertise, including new monetisation opportunities

• Go-to-market strategy & commercial modelling (creating new revenue streams)

• Market intel - category analysis & prospect business insights (to ensure informed selling)

• Lead generation, prospecting & sales 

​

​

PARTNER MANAGEMENT

​

Professional guidance to ensure a first class partner management programme that delivers on ROO/ROI.

 

A range of services including (but not limited to):

• Full team & programme set-up or optimisation plan

• Provision of on-boarding materials, including partner induction questionnaire 

• Provision of Partnership Strategy framework (to align objectives, strategy & measurement with partners)

• Provision of a ROO/ROI measurement framework & tools (to measure & evaluate partnership success)

• Consultation on programme enhancements - new rights & activation concepts

• Client servicing workshops & team trainings

• Provision of partner manuals, guidelines, planning templates

• Guidance when working with a new category of partner (e.g. data-driven partnerships, merchandising)

​

​